Mastering Instagram Story Mention Replies for Better Engagement
Instagram Stories’ short lifespan and interactive elements make them ideal for engaging followers quickly. If you've ever created a Story, you know that Instagram enhances them with stickers, filters, animations, and more.
This is why Instagram Stories are incredibly popular today, with over 500 million users creating Stories daily.
What is an Instagram Story Mention?
Customers and brand loyalists often tag brands and businesses in their Stories with an “@” mention. This tagging is a way for users to interact with their favorite businesses while sharing products with their followers.
Historically, engaging with these Story Mentions at scale was challenging for brands. But with Instagram Automation by Chat Breezes, you can now respond to every single Story Mention using the Story Mention Reply feature.
Best Practices for Instagram Story Mention Replies with Chat Breezes
A Look at Story Mention Reply
Since this automation is triggered whenever a user mentions your account, you can keep your responses simple or personalize them to your liking.
For instance, set your Story Mention Reply to say, “Thanks for the mention!”
Our advice is to customize your Story Mention Replies using the information you’ve gathered from your customers. For example, if you’ve tagged customers as “dog” or “cat” people and are running a promotion only for dog people, you can set your Story Mention Reply to check Chat Breezes' CRM for this tag. If they are a dog person, send them a coupon. If not, you can simply say “Thanks for the mention” to the cat people.
Ideas for Using Story Mention Reply
Beyond just thanking customers or running targeted promotions, here are some other great ways to use Story Mention Reply:
- Run Giveaways: Engage your audience and encourage more mentions.
- Generate Brand Ambassadors: Recruit participants from your Instagram ambassador program.
- Escalate Issues: Direct customer complaints about product features to your support team.
- Send Customer Satisfaction Surveys: Address any negative feedback promptly.
- Generate Leads: Follow up quickly on customer engagement to gather potential leads.
We’re excited to see how you utilize the Story Mention Reply feature. Be sure to mention @chatbreezes on Instagram if you want to share your results!