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Jul 8,2024

How to Switch to an Instagram Business Account & Its Benefits

If you're looking to promote your business on Instagram, one of the first steps you should take is to switch to a business account. Doing so will give you access to a range of useful features to help increase your presence and the conversion rate of your business. In this guide, we'll walk you through the process and highlight key benefits.

Types of Instagram Accounts

Instagram offers three types of accounts:

  1. Personal Account: Ideal for casual users.
  2. Creator Account: Designed for influencers, offering analytics and a wide range of music options but lacking API access and scheduling.
  3. Business Account: Provides comprehensive tools for businesses, including analytics, API access, contact buttons, ads, and a shop feature.

Here's a quick comparison:

Differences between Instagram business accounts vs personal accounts vs creator accounts

Benefits of an Instagram Business Account

Switching to a business account offers several advantages:

  • Detailed Audience Insights: Gain access to Instagram Insights, providing data on demographics, reach, impressions, and engagement. This helps tailor your content to your audience’s preferences.

audience insights on Instagram Business accounts

  • Enhanced Targeting: Use Instagram analytics to dig deeper into your audience’s demographics, including age, gender, location, and optimal posting times. This enables more precise targeting and engagement.
  • Extended Reach: Promote your posts to non-followers using Instagram ads, expanding your reach beyond your current audience. This is a feature exclusive to business accounts.
  • Effective Engagement Tools: Add contact buttons to your profile for direct calls, emails, or action buttons like "Book Now" or "Shop Now." This enhances customer interactions and potential conversions.

Engagement Tool on Instagram business accounts

  • Direct Selling: Create an Instagram Shop to sell products directly from your profile. Tag products in your posts and stories, providing a seamless shopping experience for your followers.

Instagram shop

Switching to an Instagram Business Account

On Mobile:

  • Log In: Access your Instagram account.
  • Profile Settings: Tap your profile picture, then the three lines in the top right, and select "Settings."
  • Switch to Business: Choose "Account," then "Switch to Professional Account." Select "Business" and follow the prompts.

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how to switch to Instagram business accounts on mobile

On Desktop:

  • Log In: Access your Instagram account on the web.
  • Profile Settings: Click your profile, then "Edit Profile."
  • Switch to Business: Scroll to the bottom and click "Switch to Professional Account." Choose "Business" and complete the setup.

how to switch to Instagram business accounts on Desktop

Tips for Your Instagram Business Account

Optimizing Your Instagram Business Profile

  • Username: Choose a clear, descriptive username.
  • Bio: Write a concise, keyword-rich bio with a call to action.
  • Link: Add a relevant link to your website or landing page.
  • Visuals: Use high-quality images and videos.
  • Hashtags: Include relevant hashtags to increase discoverability.

Utilizing Instagram’s Business Tools

  • Analytics: Track follower demographics and engagement metrics.
  • Advertising: Create targeted ads based on user demographics and behaviors.
  • Shopping: Tag products in your posts for direct purchases from your profile.

Enhancing Your Strategy with Chat Breezes

Chat Breezes-omnichannel social inbox

Connect your Instagram Business account to Chat Breezes for advanced automation features and centralized social CRM. This integration streamlines customer support across various messaging platforms, including WhatsApp, FaceBook, Twitter/X, YouTube, and LinkedIn.

Sign up for free today and elevate your business on Instagram with Chat Breezes.

Further Reading

If you're interested in knowing more about using Instagram Business account, you'll want to check out:

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