How to Switch WhatsApp to Business Account
WhatsApp has evolved from a personal messaging app into a robust tool for businesses. This article will introduce the various WhatsApp products and guide you on how to convert your WhatsApp account to a business account, including upgrading from the WhatsApp Business App to the WhatsApp Business API.
Understanding WhatsApp Products
With over 2 billion monthly users, WhatsApp offers three main products: WhatsApp Messenger, WhatsApp Business App, and WhatsApp Business API. Let's explore each of these products before diving into the conversion process.
WhatsApp Messenger
Launched in 2009, WhatsApp Messenger is a free app for sending messages, images, audio, videos, and files. Initially designed for personal use, it soon attracted solopreneurs and micro businesses. To cater to business needs, WhatsApp introduced the WhatsApp Business App in 2018.
WhatsApp Business App
The WhatsApp Business App is a free, downloadable app designed for small businesses.
It includes features like creating a business profile, accessing message statistics, organizing chats with labels, showcasing product catalogs, and sending greetings and away messages. However, it has limitations, such as being usable on only one phone and up to four devices. For businesses with more than five users, the WhatsApp Business API is recommended.
WhatsApp Business API
The WhatsApp Business API is intended for medium to large companies needing multiple user access.
Unlike the other WhatsApp products, it requires integration into business software for sending and receiving messages. The API offers advanced tools for conversational sales, support, and promotional messaging, including:
- Multiple logins
- Business verification with a green tick
- Integration with CRM, analytics, and third-party apps
- Broadcast messages to over 256 contacts at once
- Advanced analytics and reports for tracking agent performance
How to Change WhatsApp to Business Account: A Guide
Here's a step-by-step guide to changing your personal WhatsApp account to a WhatsApp Business App account on iPhone (similar process for Android):
1. Back up your chat history.
2. Install the WhatsApp Business App.
3. Agree to the Terms of Service.
4. Verify your phone number.
5. Set up your business profile.
How to Change from WhatsApp Business App to WhatsApp Business API
If the WhatsApp Business App lacks the necessary features for your business, consider switching to the WhatsApp Business API, which is ideal for businesses with sales and support teams. Note the following before applying:
- The API requires a Business Solution Provider (BSP) to connect to WhatsApp.
- Costs include WhatsApp API fees, partner pricing, and messaging software costs.
- A customer conversation management software like Chat Breezes is necessary.
- Compliance with WhatsApp Commerce Policy is required.
Conclusion
We hope this guide helps you choose the best WhatsApp product for your business and provides a clear path to converting your WhatsApp account to a business account.
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