Contact SupportBook a Demo
Aug 2,2024

Maximize Sales with Shopify and Instagram Integration

Looking to sell products online? Shopify is your go-to platform! With over a million merchants in 175 countries, Shopify helps entrepreneurs manage their online stores and sell products seamlessly. But to maximize sales, integrating Shopify with social media, particularly Instagram, is key.


Instagram, the fourth most popular social media platform with two billion active users, can significantly enhance your Shopify store's visibility and engagement. Integrating these two platforms, especially with the help of Chat Breezes, can turn followers into loyal customers through personalized, AI-driven interactions.

Instagram global popularity

This guide will walk you through the process of integrating Shopify with Instagram and how it can boost your sales.


The importance of Integrating Shopify with Instagram

As an e-commerce entrepreneur, leveraging social media is crucial. Here's why Instagram is a must for your business:

Instagram is a must to e-commerce sellers

Shopify-Instagram integration connects your store with your Instagram page, a straightforward process that can be completed in minutes.


Anthony Martin, Founder and CEO of Choice Mutual, highlights the benefits: "This integration extends your reach, generates leads, and enhances engagement, turning followers into customers and boosting profits."


Top Requirements for Shopify-Instagram Integration

Before starting, ensure you meet these requirements:

  • Active Shopify Store: You need a functioning Shopify account.
  • Instagram and Facebook Business Pages: Set up business accounts on both platforms.
  • Instagram Sales Channel: Ensure eligibility based on location and compliance with Facebook’s Commerce Policies and Community Standards.


Practical Steps for Integrating Shopify with Instagram

Step 1: Set Up Your Shopify Store

If you don't have an account, set one up.create a shop on Shopify

Step 2: Create Instagram and Facebook Accounts

Establish business profiles on both platforms.

Step 3: Connect Instagram to Facebook

Link your Instagram account to your Facebook page via Facebook settings.

connect instagram to facebook

Step 4: Link Accounts to Shopify

In your Shopify admin, select "Facebook and Instagram Shopping Sales Channel" and follow the prompts.

Link instagram account to Shopify

Step 5: Enable Instagram Shopping

Log in to Instagram, navigate to Settings > Business > Shopping, and connect your account to Facebook.

enable instagram shopping

Troubleshooting Common Integration Issues

  • Instagram Not Linking to Shopify: Ensure your Instagram is a business profile with administrative rights on the connected Facebook page.
  • Products Not Appearing on Instagram: Verify that your products meet Instagram’s commerce eligibility requirements and that your Shopify inventory is synced.


Benefits of Shopify-Instagram Integration

1. Social Media Exposure and Experience

Establishing a digital presence is crucial. Social media marketing increases brand exposure, with 71% of consumers likely to recommend brands they engage with online.


2. Promoting Products Through Imagery

Instagram's visual nature is perfect for showcasing products. Striking photos can attract prospects and drive sales. About three-quarters of online shoppers make purchase decisions based on product photos. Likewise, good visuals are 40% more likely to get shared on social media accounts.


3. Reaching a Global Market

Shopify is one of the popular e-commerce platforms. It allows merchants to capitalize on the e-commerce market and entrepreneurs to tap into the dropshipping industry. However, your business expansion and customer reach can go beyond this platform—social media is key!

Instagram helps you reach a vast audience. 70% of online shoppers use Instagram for purchase decisions.

sell directly on Instagram

4. Seamless Buying Experience

Instagram Checkout allows customers to purchase directly on the platform, offering convenience and speed.


5. Omnichannel Solutions

Providing multiple channels for shopping increases customer satisfaction and sales. Combining Shopify and Instagram creates a robust omnichannel experience.

According to Harvard Business Review, 73% of customers prefer shopping through multiple channels. As such, consider offering consumers a seamless shopping experience through various digital platforms. The more robust channels there are, the higher the chance of converting sales


Enhancing Sales with Chat Breezes

Integrating Chat Breezes with your Shopify-Instagram setup significantly boosts customer interactions and sales efficiency:


1. Sync Product Catalog

Chat Breezes keeps your Shopify product catalog synchronized, ensuring all product details such as name, ID, image, price, and link are up-to-date. This allows users to share product links directly within conversations, facilitating sales without requiring customers to leave the chat.

in-chat product catalog for Shopify

2. Sync Shopify Contacts

With Chat Breezes' integrated CRM feature, your Shopify contacts are automatically synced. This provides essential customer information, including bios and order details, enabling efficient and personalized customer management.

sync shopify contacts

3. Sync Order History

Chat Breezes allows you to access and analyze the order history within its CRM. You can track details such as dates, item names, images, and links, providing comprehensive order management and enhancing your ability to assist customers.

CRM with order history

4. Automated Customer Interactions

Chat Breezes automates responses to customer queries, seamlessly directing them to your Shopify store. This ensures instant support and enhances customer satisfaction.

Product tracking message

5. Streamlined Social Media Management

Managing customer interactions across multiple platforms becomes efficient with Chat Breezes, as it consolidates all interactions in one place, saving time and improving your social media strategy.

Supported social media Platforms

Conclusion and Key Takeaways

Integrating Shopify with Instagram is a powerful strategy to boost your e-commerce sales. This integration enhances your reach, engagement, and sales conversion, making it a vital component of your digital marketing strategy.


Key Takeaways

  • Shopify-Instagram integration opens up vast sales opportunities.
  • The process is straightforward, connecting your Shopify store with Instagram seamlessly.
  • Ensure you have active Shopify and business social media accounts.
  • Follow the step-by-step guide to integrate and start leveraging the benefits.
  • Enhance your integration with Chat Breezes for improved customer interactions and sales.

Try Chat Breezes today with a free 14-day trial and see how it can boost your Shopify-Instagram sales!

Start Your Free TrialBook a Demo